Looking at Healthcare Differently

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2:39
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264
Published Date:
01/31/2013
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Scott: Doctor, you work at NeuroScience. Can you explain what that company is about and some of the things that you do there?

Bradley Bush: Sure. NeuroScience is a company that was first and foremost a laboratory company. It was started by Gottfried Kellerman and his wife, Nika, years ago. They first started off looking at urinary markers of neurotransmitters. Neurotransmitters that are signals that the body uses for the nervous system to communicate. Over the years NeuroScience kind of expanded because the question came up well, now that you can measure these neurotransmitter signals then what? 

Well, then what turned into a nutritional supplement line. A very unique supplement line designed to actually target these biochemical markers. What it became then was the creation of an assess and address model. A very unique approach to actually individualized personal care by looking at biomarkers, different markers of a patient through laboratory testing and then crafting customized, personal treatments to actually target them. Reassess those markers through treatment to monitor success and help manage the patient for a long term success.

Scott: You touched on your assess and address approach that you take. Why is that unique and why is that important?

Bradley Bush: That's extremely important because too often doctors just guess. Many doctors over the years they make good guesses. That's why they call it medical practice. They keep practicing what they do. But right now think about how many people are put on different anti-depressants and anti-psychotics with a clinical trial hoping that well, maybe it will help you out. Well, this assess and address model is very important because it looks at the individuality of the person. What's inside, their biochemical status. So that you can craft a solution so you actually have more of an impact with that patient. And you have less side effects, you have less issues. You're actually much more efficient at your overall positive healthy patient outcomes. At the end of the day it helps a patient address their needs as quickly as possible, as efficiently as possible. It saves them a lot of money in the long run.
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Dr. Bradley Bush discusses some steps his company is taking to make a patient's personal healthcare experience more efficient.

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